Round Table 4 outcome - Media Toolkit: How to Improve your Communication with the Media How to improve your communication with the media A guide for non-governmental organisations. THIS SIMPLE GUIDE is primarily intended for non-governmental organizations in the Czech Republic, Hungary, Poland and Slovakia to help you improve your communication with journalists and draw attention to all those socially important topics which are often absent in the news. TO IMPROVE YOUR COOPERATION WITH THE MEDIA, you need to know how the media organizations work and how the journalists think. Especially in situations when you want to address the media and general public through the new communication technologies (otherwise known as the new media). THIS GUIDE WILL HELP ANSWER COMMON QUESTIONS raised by the NGO community, such as: how can you make and keep journalists interested in development aid? How can NGOs become an irreplaceable source of information for the media? How can you write a great story, which will grab the attention of your first external reader – the journalist? Download the guide here... (227kB, PDF, ENG) The authors Daniela Balážová and Vladimíra Bukerová wish you a successful cooperation with the media – the old and the new ones.
This guide is published with the support of the European Union project Fostering Global Responsibility, which brings together NGDO Platforms from the Visegrad Four countries. EU is not responsible for the content of this publication.
The output is co-funded by International Visegrad Fund (www.visegradfund.org) 
This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of CASE and can under no circumstances be regarded as reflecting the position of the European Union. ............................................................... See also:
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